Helpfulness of Online User Reviews: More is Less
نویسندگان
چکیده
Online review has been found to be import to online businesses. The sheer number of online reviews hinders websites users’ ability to draw useful information from previous users. Thus, a helpfulness mechanism which facilitates users to locate the most helpful reviews adds value to websites. This paper explores the helpfulness of online review from a cognitive science perspective. Drawing upon cognitive load theory and source credibility heuristics cues, the paper develops a framework to understand the cognitive process of review readers to evaluate the helpfulness of a review. The study testes the proposed model using 2,371 actually reviews from a popular website. The results support the theoretical model. The distinct finding that is different from previous studies is an inverse “U-shaped” effect of word counts on review helpfulness. In addition, the study found an inverse “U-shaped” effect of readability on review helpfulness.
منابع مشابه
Investigating Determinants of Voting for the "Helpfulness" of Online Consumer Reviews: A Text Mining Approach
The “helpfulness” feature of online user reviews helps consumers cope with information overloads and facilitates decision making. However, many online user reviews lack sufficient helpfulness votes for other users to evaluate their true helpfulness level. This study empirically examines the impact of the various features, that is, basic, stylistic, and semantic, of online user reviews on the nu...
متن کاملIRHM: Inclusive Review Helpfulness Model for Review Helpfulness Prediction in E-commerce Platform
Online reviews have become essential aspect in E-commerce platforms due to its role for assisting customers’ buying choices. Furthermore, the most helpful reviews that have some attributes are support customers buying decision; therefore, there is needs for investigating what are the attributes that increase the Review Helpfulness (RH). This research paper proposed novel model called inclusive ...
متن کاملIs This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness
With the growing popularity of online user-generated reviews, research has emerged to understand the mechanism of how a review is voted helpful, focusing on the central-route influences of review content and quality, yet little research has studied the roles of peripheral cues such as reviewer credibility and contextual factors. Drawing on the theories of elaboration likelihood model and source...
متن کاملAre User Reviews Systematically Manipulated? Evidence from the Helpfulness Ratings
There is a lot of evidence that people place great weight on online user reviews. And yet there are many reports of mischief in reviews, such as the January 2009 incident with a Belkin manager publicly offering sixty-five cents for positive reviews of their products. Is the high level of trust warranted when there are so many motives and opportunities for manipulating reviews? That question mot...
متن کاملBeyond Exchangeability: The Chinese Voting Process
Many online communities present user-contributed responses such as reviews of products and answers to questions. User-provided helpfulness votes can highlight the most useful responses, but voting is a social process that can gain momentum based on the popularity of responses and the polarity of existing votes. We propose the Chinese Voting Process (CVP) which models the evolution of helpfulnes...
متن کامل